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Walking a Tightrope
The
Academy Award-winning documentary Man on Wire follows tightrope
artist Phillippe Petit’s 1974 quest to string a wire
between the World Trade Center Towers and walk the wire 110
stories above ground. It is generally conceded by most economists
that the stimulus plan helped us avoid a much deeper recession,
but we’re now on that tightrope.
One tower is jobs,
the other is debt. How the federal government walks the wire
in the coming months will determine a lot about how the economy
in general, the construction industry, and more specifically
the precast sector will fare in the coming years.
Job loss has slowed, but it is still at a level where unemployment
will likely remain at 9 percent or higher (and closer to 20
percent in the construction sector) through 2010 and into
2011.
A second stimulus program focused on rebuilding infrastructure
would help the precast industry and chip away at unemployment,
but in the long term the increasing buildup from trillion
dollar annual deficits could crush the economy again. When
Phillippe Petit walked the wire, he was headed simply from
one side to the other. In the 2010 economic version of the
tightrope act, we’re in the middle trying to decide
which direction to turn, with a 1,300 foot drop on either
side.

Sound precarious? Factor in health care, climate change, EPA,
OSHA, tight credit and increasing downward pressure on pricing,
and you’ve got a scenario that only gets more complicated
for anybody trying to run a precast plant. Welcome to precasting,
21st century-style.
So what’s in store for the precast sector in 2010? The
entire construction industry lost about 25 percent in 2009,
according to Robert Murray, vice president of economic affairs
for McGraw-Hill Construction. NPCA’s upcoming Benchmarking
Survey, which will measure the precast sector’s 2009
performance, will likely find that the precast sector lost
somewhere in the 20 percent range, which will put annual sales
at $20 billion in North America. In 2010, we’ll likely
recover about 8 percent of that decline, which will put sales
roughly at the level of the early 2000s, and nowhere near
the high water mark of 2007, when total sales volume came
in at approximately $29.8 billion.
“We won’t likely see that level of activity for
several years, even if the economy rebounds,” said Ty
E. Gable, NPCA president. “The good news is that many
precasters have learned how to operate more efficiently, and
when the recovery takes hold in the precast sector, the efficiencies
gained during the recession should help those companies become
more profitable.”
Most economists expect an agonizingly slow recovery, as the
high-wire economic balancing act continues to impact credit
availability and the commercial building sector suffers through
the same default problems that triggered the freefall in the
housing market.
“An 8-point increase in the precast sector sounds pretty
good, until you consider that we are starting from a very
low point,” Gable said. “Still, we’re headed
in the right direction and there are opportunities on the
horizon.” Here are five key things that will affect
the precast industry as we head into 2010:

A second stimulus package. There’s
a great debate on whether the $787 billion American Reinvestment
and Recovery Act was large enough. Congress may consider a
second stimulus package in the spring that could focus on
jobs creation and infrastructure rebuilding, but will be challenged
by the effects of expanding the deficit even further.
The highway
bill. Every time Congress extends the current transportation
bill, it stalls major highway projects across the country
because of the uncertainty of future funding. The precast
industry will benefit when the next reauthorization passes
with a five- or six-year funding package that will enable
major projects to proceed.
Your
own state’s budget. States that are facing
big budget deficits could have trouble coming up with matching
funds for transportation and environmental public works projects.
Ongoing
effect of the first stimulus package. While much
of the $49.3 billion in transportation funding has already
been obligated on more than 6,000 highway and transit projects,
the full effect of the stimulus has not yet been felt. Environmental
public works, clean water state revolving funds and drinking
water state revolving funds - which fund sewer and water projects
that can potentially use a lot of precast - received more
than $26 billion in the stimulus package. In addition, the
U.S. Army Corps of Engineers, which requires NPCA certification
for all precast drainage structures on all military projects,
received $4.5 billion in stimulus funding. Much of that work
will come online in 2010 and 2011.
Lending
and delinquencies. Lending institutions are expected
to remain tight-fisted through 2010, with local and regional
banks concerned about commercial real estate loans. The commercial
sector is facing the same problem with loan resets and delinquencies
that derailed the housing industry. High vacancy rates and
the uncertain economy also make commercial building less attractive
than at any time since 1993.
So while your
401k may be climbing back and the buzz on the street is that
the recession is over, we’re not going back to business
as usual.
“It’s
going to be a long, hard winter for lots of construction-related
companies,” Gable said, “but it’s going
to get better. I have heard from some precasters who are just
hanging on, but I’ve also heard from others who are
doing reasonably well. Whatever the situation, it’s
important to use this downtime wisely and get ready for the
next upswing.”
Here are five ways to survive and
get ready to thrive in 2010 and beyond:
- Continue to get lean.
With many precasters experiencing downward pressure on the
prices they charge, it is vital to run a lean shop and to
know your costs.
- Train your team. Now
is the ideal time to train production personnel, managers,
executives and office staff. The Precast Show offers an
outstanding series of courses, with something for everyone.
Find out more at www.ThePrecastShow.org.
- Explore new technologies.
Stay up to date on the latest in production, financial and
inventory management technology, through The Precast Show,
Precast Inc. magazine, your suppliers and your industry
contacts.
- Expand your offerings.
Search for opportunities in your market area to expand your
product line and consider diversifying.
- Get close to your customers,
specifiers, vendors and bankers. Stay in touch,
keep your name out there, and continue your marketing and
promotion activities.
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