 |
Publications |
 |
NPCA Magazine Policies
Purpose and Circulation
MC Magazine’s purpose is to help manufacturers
of precast concrete stay apprised of emerging issues
in business and technology, and educate them about their
role in increasing market-share for precast concrete.
It offers practical solutions to current workplace problems,
discusses new approaches for efficiency and innovative
best practices in all areas of precast manufacturing
and business. MC Magazine's mission is to be the voice
for the manufactured concrete products industry. MC
Magazine is published every other month.
MC Magazine will be distributed to
the members of National Precast Concrete Association
and other interested parties. Because it is circulated
outside the NPCA membership, MC Magazine will not publish
articles promoting political action.
MC Magazine is a “good news”
publication and will avoid negative coverage of persons,
companies, and industry-related products.
Publisher
The President of National Precast Concrete Association
will serve as Publisher of MC Magazine.
Advertising
The Publisher will retain the right to reject any advertisement
for any reason.
Editorial Policies
The Publisher of MC Magazine (or his designees) will
ensure the appropriateness of all content for MC Magazine.
The Publisher will use his professional judgment to
alter or reject any submitted material, including text,
photographs, illustrations and graphic images. The Publisher
will be under no obligation to provide a review of material
to any writer before publication.
Publishing Agreements
The MC Magazine Publishing Agreement will establish
guidelines for acceptance of articles and publishing
rights to be purchased by NPCA.
Proprietary Material
MC Magazine will provide unbiased information and will
retain professional freelance writers who provide their
services as professional journalists and not as representatives
of another person, company, or entity. MC Magazine will
not accept articles for publication that: 1) promote
services or products in which only one company or individual
is cited; 2) are, in the judgment of the Publisher,
tantamount to an advertisement; or 3) require approval
by a third party.
All publishing and payment arrangements,
as well as the hiring of writing services and determination
of fees, will be made exclusively by NPCA. NPCA will
not be obliged to become involved in arrangements in
which writing services are paid by a third party or
an article is submitted for publication by a third party.
Equal Time/Promotional
Submissions
The Publisher of MC Magazine will make a good faith
effort to avoid excessive coverage of an individual
Associate Member company or its product type. However,
in the event that proper and necessary education of
Producer Members merits such coverage, NPCA will be
under no obligation to provide “equal time”
to or otherwise publish information about other Associate
Member companies as a response. Press releases and other
promotional information may be published at the discretion
of the Publisher based on its newsworthiness, space
availability, value, and appropriateness. All submitted
material selected for publication will be edited for
length, clarity, and appropriateness and is not subject
to review prior to publication.
Letters to the Editor
The Publisher will ensure accurate reporting of facts.
Should misreporting or a conflict of opinion from the
readership occur, the Publisher may, at his discretion,
publish a Letter to the Editor in an upcoming issue.
All Letters to the Editor will be edited for length
or clarity and are not subject to review by the writer
before publication.
Adopted
May 6, 2000
NPCA Board of Directors
[Back
to Advertising Opportunities]
[Home]
|
